Big Island Ukulele Co. was started to fill a need in the market for reasonably-priced, very high quality solid koa ukuleles. Having roots deep in Hawaii in the forestry industry supplying Hawaiian koa to ukulele makers around the world, they felt they could capitalize on their ability to supply high quality koa at an affordable cost for their own line of instruments. Decades of experience in the wood industry working with some of the finest luthiers in the world gave them a special insight into and access to one of the most important parts of an instrument- the wood! Their main competitive advantage lies in source their own koa and other local Hawaiian tonewoods. From harvesting the tree to distributing their own instruments - they leave out all the typical middlemen and offer those savings directly to the customer without sacrificing quality!